June 30th, 2009 Fitness none Comments

Most people nowadays are looking for easy ways to lose weight fast. We long to have lean, toned and attractive physique and yet we are not willing to work for it.

And this strong desire for easy ways to lose weight fast is exactly what the diet and weight loss industries are fully exploiting.

Notice their marketing ploys:

“Simply peel and stick to burn fat and lose weight!” (ad selling diet patches)

“This will change your body in 3 minutes a day!” (ad selling a “revolutionary” - and extortionate - exercise machine)

“Forget about long, difficult exercises! We have a range of treatments and surgeries to make you lose weight…”

“Take this pill, go to bed… wake up skinny! It’s magic!”

If you really think about it - can you honestly believe their promises are true?

The sad thing is that most more us - in our desperation and helplessness - have fallen for these tricks.

Others may call it “business”, but surely when you are paying for something, you ought to know the truth about what it can (and cannot) do for you, right?

Don’t fall for these tricks again. Here are just 3 things (there are many others!) that shrewd marketers don’t tell you amidst all the sales hype.

1. “Losing weight” could mean you’re only losing water from your body!

One of the things marketers are hiding from you is that many of these miraculous wonder cures, wraps, potions and magic pills work solely by eliminating fluids from your body.

Losing water changes nothing about how much body fat you have. Remember that your body is 75% water. It’s sick that their strategy for making you lose weight is by dehydrating you.

But you gotta hand it to them - dehydration IS an easy way to lose weight fast! Clever, indeed.

You might as well have both of your legs amputated - you’ll definitely lose weight instantly and permanently - and that’s a guarantee!

2. Starving yourself makes you fatter!

Suppressing your appetite is how some quick fix solutions work. Suppressing your appetite means you’ll be on a low calorie diet, but this method is flawed because ultimately an extremely low-calorie diet makes your body hoard fat.

When you starve yourself, you may lose weight at the start due to the big calorie deficit, but eventually your body thinks it’s starving to death so it switches to survival mode. When this happens, it burns off your muscles for fuel, conserves energy by decreasing your metabolism and - horror of horrors - keeps your body fat.

Is that what you really want?

3. The effects of many quick fix solutions are only for the short-term.

Perhaps the most disturbing truth is that the benefits you get from buying all these “miraculous” products (if they work at all) are at best, temporary. That’s why you need to keep spending on them to “keep getting” the promised effects.

If you look at the bigger picture, it’s clear that although natural fat loss methods may take longer and requires more effort, at least the effects you’ll benefit from are effective and longer lasting.

Conclusion

A more worthy goal to aim for (instead of weight loss) is fat loss. Measure your body fat percentage and aim to decrease it using healthy methods that will give you lasting benefits.

A tailored nutrition plan, exercise and motivational training are the hallmarks of a tried and tested fat loss program.

The results using these proven and tested methods may come slower, but the fat loss will be steady and permanent.

Don’t be fooled and believe that there are magic potions/creams/pills out there that can magically transform your body without much effort on your part. If there are such magical solutions, we would all be consuming them!

Recommendation

The best way to ensure you don’t fall for such shenanigans is to educate yourself about how to eat well and exercise properly to achieve your own fat loss goals.

Tom Venuto’s Burn the Fat Feed the Muscle program is the best one I’ve found about fat-burning and body sculpting

Burn the Fat Feed the Muscle is touted as the “Fat Loss Bible” because no other book covers the confusing subject of fat loss as comprehensively.

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